OUR STORY
The Engström Brothers
It all started in 2020 when we—Ludvig and Linus—discovered our new great passion.
"We were missing stylish jewelry, so we solved the problem!"
After many late nights spent testing different materials, brainstorming new ideas, and sketching, we were finally able to share our journey!
Lyxery by Sweden is now available both in brick-and-mortar stores and online, with thousands of satisfied customers!
This is a reminder that you, too, can create whatever you want—if you just believe in it.
Welcome!
2020
Two brothers—one goal
The Engström brothersgrew up in Onsala, just outside Kungsbacka. There, they discovered a passion for photography and its potential for diverse forms of expression. When the topic of jewelry came up, they felt that the combination of aesthetic innovation and design was a perfect fit for them!
A major project was underway, and the dream of launching myvery own jewelry brandwas alive and well.
On November 21, 2020, the brothers proudly opened their store, Lyxery.se.
2021
Customer interaction during breaks
Ludvig was studying to become a civil engineer, and Linus was working full-time. A busy daily routine—juggling studies and work alongside photography, product descriptions, and conversations with eager customers—became the norm.
What an exciting way to watch your project grow!
Soon, the brothers realize they can commit wholeheartedly to their joint venture. It’s a scary step into the unknown, but a wonderful one. Ludvig drops out of school and Linus quits his job.Now it’s for real!
Pack, pack, pack
One order turned into two, and after months of learning the ropes, the orders started rolling in.Now it was time to pack!
The brothers worked from early morning until late at night. At night, they took the opportunity to code the website and develop new models.
2022
"The Luxury Family"
A fantastic customer base of loyal customers has emerged.
Lyxery is starting to gain momentum, which means Ludvig and Linus can now focus on expanding the company with new jewelry and ideas. The website is being redesigned with new
fresh images and product descriptions.
A brand-new line of premium caps has been launched and will soon be available throughout Sweden.
2023
Thank you very much!
A new year is beginning, and things look very different. You can now find Lyxery in stores across Sweden.
A small project that started in the basement has now turned into a full-time job. Even though we’ve been at it since 2020, it still feels just as exciting!
We look forward to seeing what happens next!
A big thank you to all of you who have followed us on our journey, and a warm welcome to all our new followers.
Without you, we would be nothing. ❤️
I've bought several rings from Slipsknuten in Gothenburg—it's a great place, and the shop owner is really nice. I ordered online and got the ring in about two days; it looks just as cool in person as it does in the picture.
Fast shipping and friendly customer service—I was running late getting a gift for my husband. A really beautiful necklace that both he and I were very happy with ☺️👌🏼
Fast delivery of a stylish necklace. It was nice to find some candy in the box :) I’ll be placing more orders.